
Google Maps Search works alongside the five-stage core pipeline, not as another stage within it.
Google Maps Search is a separate business discovery tool designed for cases where your starting point is a local business category, keyword or geographic market. Enter a business keyword and location to discover relevant local businesses without turning Google Maps into another pipeline stage.
AI-Assisted Keyword Discovery
If you are unsure which business keywords to search, use Suggest Keywords to generate keyword ideas from the business context you provide. This can help you explore different ways a local business category may be represented before running the search.

Google Maps Search is particularly useful when geography is part of your prospecting strategy.

Google Maps Search is designed for discovery, while SimpLeads’ core pipeline handles structured people and company prospecting, job signals, qualification and scoring. Google Maps Search complements the core pipeline rather than replacing it.

